Customers call but don't buy: what to do?
Often, in the pursuit of compliance with strict corporate standards, we switch to the language of formal and formulaic expressions. This is correct from the point of view of corporate…

Continue reading →

ToDo and Not ToDo: how to make phone calls with important clients
Iosif Panasyuk, an independent expert in sales, sales management and marketing, shares his personal experience of making deals and sales over the phone: how to prepare for a phone conversation,…

Continue reading →

5 secrets of a" selling " resume from the best sellers
Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of the candidate's "success" and correct self-presentation to the speed of…

Continue reading →

consultants

“Wolf of wall Street” and “boiler Room” do not give the right to consider themselves cool sellers, or Why the sales technology does not work

Alexey Krutitsky, CEO of the Training Department, talks about the importance of implementing sales technology in the company’s daily business processes, describes the technique of its implementation and compares two approaches to sales — “classic” and ” modern»
Technology is the basis for successful results. If the cook violates the technology, the restaurant can not only lose visitors, but also go bankrupt on covering lawsuits. Continue reading

We played "talking dummies" — and that's enough, or Let's say the scripts " no»
Alexey Krutitsky, CEO of the Training Department, talks about the modern use of sales scripts in companies: what they do more-good or harm, how employees and the workflow as a…

...

"Play rock-paper-scissors with a customer", or how to increase loyalty using lifestyle marketing techniques
Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo,…

...

"No one needs snowmobiles in the summer", or how to sell them in " off-season»
A rare business does not refer to seasonality of sales. Like, no one needs snowmobiles in the summer, and swimsuits and flippers are not in demand in the winter. Sergey…

...

How do I check the supplier?
Roman Shishkin, assistant to the President of ICA "Filippov and partners", talks about how to distinguish between responsible and law-abiding contractor from unfair: whether it is necessary to request documents…

...