"Pulled ashore and stunned with a stick", or how to sign a contract on their own terms
Denis Sidenko, business consultant, trainer, talks about the art of negotiations, tactics, rules and techniques that will help the seller not to give up under the pressure of the buyer;…

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"Pulled ashore and stunned with a stick", or how to sign a contract on their own terms
Denis Sidenko, business consultant, trainer, talks about the art of negotiations, tactics, rules and techniques that will help the seller not to give up under the pressure of the buyer;…

Continue reading →

How can an entrepreneur choose a tender to participate in
Ivan Gromko, managing partner of Redday production, talks about the options for tenders, stages and procedures for their implementation, and explains what features of the procedure it is important to…

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“No one needs snowmobiles in the summer”, or how to sell them in ” off-season»

A rare business does not refer to seasonality of sales. Like, no one needs snowmobiles in the summer, and swimsuits and flippers are not in demand in the winter. Sergey Kalinchuk, Director of the St. Petersburg office of SPN Communications, offers options for overcoming the problem of “off-season” and gives useful recommendations for finding non-standard solutions for sales
There is a temptation to evaluate this question as a rhetorical one with a programmed answer: “No, they say, no “off-season”, a talented salesman can sell snow to polar explorers in winter, and sand to Bedouins in the Arabian desert in summer.” Continue reading

"How we sell guitars on YouTube": the story of Boris Kolesnikov, skifmusic hypermarket of musical instruments
Boris Kolesnikov, founder of the skifmusic hypermarket of musical instruments, shares his experience of developing a corporate YouTube channel and tells how entrepreneurs can sell using this social network How…

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5 secrets of a" selling " resume from the best sellers
Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of the candidate's "success" and correct self-presentation to the speed of…

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"Play rock-paper-scissors with a customer", or how to increase loyalty using lifestyle marketing techniques
Today, it is not enough for a company to offer a discount or special working conditions to get customer loyalty. Today, almost everyone is ready to give it. Dmitry Kibkalo,…

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We played "talking dummies" — and that's enough, or Let's say the scripts " no»
Alexey Krutitsky, CEO of the Training Department, talks about the modern use of sales scripts in companies: what they do more-good or harm, how employees and the workflow as a…

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