10 signs of a sloth speaker: how to understand that someone did not prepare for the speech
Anna Zagumennaya, event Director of the PR Partner Agency, shares 10 signs of poor preparation of a public speaker for a speech-from reading material on a piece of paper to…

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How to work with complex listeners at a speech?
Alexey Milovanov, business coach, owner of the public sales Agency Public Sale, explains in detail how the speaker behaves at performances with different types of" anti-heroes "from the audience, which…

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How to develop a turnkey sales system: modeling the main business process
How to develop a turnkey sales system in the foreseeable future? Where to start, what to start from? What is the first step and what are the next steps to…

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How to develop a turnkey sales System: the main idea and scheme of the joint venture

How to develop a turnkey sales system in the foreseeable future? How to start building a sales System? What to start from? What is primary? What is the first step and what are the next steps? What should be the final result? Why is a sales System built in a certain way the strongest competitive advantage and provides significant sales growth? Alexander Cherny, author of courses on strategic business development and business practices, answers these and many other questions
In this series of articles, I propose a step-by-step algorithm for developing a turnkey sales System using a specific example-12 steps of the author’s methodology. Continue reading

Voice shopping: what businesses need to know to be on trend

Business strives to increase profits, including through the introduction and use of modern technologies. In this sense, sales using voice assistants are a new trend. Mihriniso Nigmatullina, an expert in the field of Internet marketing, analyzes in detail the trend of online sales of retailers through voice assistants and tells you what you need to know to become part of the growing trend
Voice shopping and related devices (mostly smart speakers) have quickly become popular since Amazon first launched its Echo smartphone in 2014, topping Amazon’s Christmas bestseller list.

According to OC&C estimates, in December 2017, 13 % of US households and 10 % of UK households had voice assistants, and about 6 million homeowners ordered products through these devices in 2017, representing $ 2 billion in retail sales. Continue reading

The main difference between building a sales system and building a sales Department
Alexander Cherny, author of courses on strategic business development, a business practitioner, talks about how building a sales system differs from building a sales Department. What is the key difference…

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Control purchases in the retail network: what is the procedure and what will be checked
Today, the retail sector is under special attention of the state. Recently, the number of inspectors in this segment included Rospotrebnadzor, but such checks are carried out not only by…

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How companies don't miss a single call from customers
Lilia Aleeva, marketing Director of ICL Services, talks about how to build an effective system for receiving incoming calls in the company: who should do this, what algorithms and how…

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"Self-employed come out of the shadows!": transfers from card to card as a way of avoiding taxes come to an end?
From x/f " Night watch» Recently, state Duma deputies approved the introduction of a special tax regime for self-employed citizens in Russia. The widespread practice in Russia of entrepreneurs (self-employed…

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